Dementia Buddy

Overview

Empathy-first campaigns for early cognitive change. A sensitive health brand that needed to speak to families and caregivers without fear. I built a purple-led system of soft dispersion portraits, question-mark motifs and calm typographic posters that turn the quiet early signs of dementia into conversations — including a World Alzheimer's Day series.

Deliverables

• Campaign system
• Awareness posters
• Infographics
• App visuals

Context

• Kakushin client
• 2026
• #8b3fd1

Live